SBA’s Women-Owned Small Business Certification: How to Get It and Why You Should

businesswoman

Thanks to multiple generations of women’s hard work, women in business and the workplace today are on a much equal footing with men. From getting equal pay to being promoted for executive positions, plenty of workplaces provide equal opportunities for their employees. Despite all of these, it cannot be denied that there’s still more work … Read more

Give Your Brick-and-mortar Store a Marketing Boost

people inside a store

Online shopping might be all the rage these days, but that does not mean brick-and-mortar stores are on their way out. These traditional businesses still have one crucial advantage over their Internet counterparts: the opportunity to establish close personal relationships with the customers. If you are running a brick-and-mortar shop, here are some things you … Read more

Building and Promoting Brand Advocacy to Improve Your Business

hand pushing brand button

Running a small business is challenging, especially if you want to introduce a new brand. Unlike famous companies, you will need a lot of strategic planning to ensure that potential customers will take a look at your products. Indeed, you can boast having the best products and the most remarkable customer services. Unfortunately, if people … Read more

To Make Progress Toward Any Objective, Always Seek to Act

Goal attainment concept

Self-help books are consistently among the top-selling published works across all genres in the world. Most self-help books are written in a positive, encouraging tone. And with all the negativity out there, there’s a benefit to simply immersing yourself in that sort of reading material. But many critics have disputed their actual value. Self-help books … Read more

Starting a Bakery Biz: Four Awful Mistakes You Have to Avoid

bakery

Baking is seriously fun. There’s something oddly satisfying and magical about making chocolate chip cookies, cakes or what-have-you from simple ingredients. It’s a rewarding hobby, one that engages all your five senses, and certainly something you could turn into a business if you’re up to the challenge. Running a bakery business is not unlike running … Read more