In today’s world, where technology has changed the way we live our lives, a lot of traditional means to communicate before has become obsolete. Back then to know what’s showing in theatres, we needed to consult a newspaper, but these days we only need to go online and see what movie is showing at our local theatre.
Back then, we needed to consult a map to find a particular store, but these days we speak to Siri to give us directions to the nearest boutique. But despite this evolution of how we communicate, there is one item we still need up to this day: signs. Even with the advancement of technology having a sign, a physical sign is important for any business or facility.
That is why companies selling items such as a large format laminator are still in business because people still need signs for their businesses or facilities. Here are some reasons you still need signs:
To tell people your location
Yes, most people use Google or Siri to find a store they’re looking for, but there are still some people who prefer checking out physical signs to locations or facilities they are searching for.
Besides, if you have a sign directing people to your store some of those individuals could be convinced to check out your store rather than following Siri’s instructions only because your facility is closer to them than the one Siri suggested.
There are still people who prefer signs
Even with Google and Siri telling you where to go or what restaurant to check out chances are you’re not glued to your phone every minute of every day.
For example, when people are walking along a row of restaurants, they’re more likely to look at the signs at the front of these establishments than their phones to see if there are foods they might be interested in or what the prices are.
Billboards are safer
If you watch TV, a lot of chances are you’ll see several videos showing the dangers of using your phone while driving. Many people encounter accidents on the road when they regularly look at their phones, but if you want to advertise your business to people on the road without compromising their safety using billboards is still the safer bet.
It helps your online presence
Most signs these days also feature the URL of the business or store they are advertising, which is suitable for your company. When some people see your sign, and you have your website address on it, chances are they’ll look for your website when they get home or when they go online to get more information about your business.
Signs are still an important part of marketing and advertising despite the efficiency of search engines and apps like Siri. Not all people are hooked into the internet every minute of every day, and those individuals are the ones who will benefit from your signs.
Also, having a sign adds value to your store and a bit of nostalgia, which some people still long for. So don’t consider signs as a thing of the past because they’re still important and effective in advertising businesses and despite what other people might say signs will stay right here for several more years.